Automatically creates and measures attractive marketing campaigns targeting potential customers through all channels.
Benefits to Marketers
From finding new leads to closing sales, see an overview of the entire sales flow in one place.
Identify areas for improvement and successful strategies at a glance.
Strengthen connections with your customers through customized content and personalized messages.
Benefits to Sales Managers
Prioritize reaching out to promising prospects that were previously invisible.
Perform sales activities efficiently without disrupting the existing sales flow.
Enable your marketers to reach their full potential through managing marketing activities in one place.
Benefits to management executives
Obtain forecasts for a half year and one year in advance through visualizations of every aspect of the process, from lead generation to revenue.
Automatically create and evaluate customer-tailored marketing campaigns targeting potential customers through all channels.
Streamlining business activities is common sense.
Lead nurturing, scoring, and life cycle management for BtoB companies, and cross selling, upselling, and retention for BtoC companies.
Strengthen your marketing system through a diverse array of tools, including marketing ROI analysis that accumulates a knowledge base from past successes. Construct state-of-the-art business processes for leading-edge marketing departments and dramatically increase your revenue.
Represents marketers’ natural thought process.
Easy creation through the drag and drop interface.
Landing Pages / Forms
Easily create attractive landing pages and email forms for receiving new leads with a few mouse clicks. Interface is designed to be easy for marketers to use.
Send individualized content to your customers.
Send out different content optimized for each customer’s actions.
At the initial stages, only 20% of leads are at a level of maturity.
Leads need to be grown into qualified leads through the nurturing process until the sales opportunity matures.
If the nurturing process is successful, sales leads increase 50%, with an acquisition cost that is 33% lower than normal.
Links With CRM
Send the right information at the right time.
Send the optimal information to the optimal person at the optimal time, based on customers’ previous actions and browsing histories. Communicate with your customers at a closer level.
Marketing analysis that will change your relationship with CRM/SFA
CRM/SFA is not enough to satisfy marketers’ real needs.
Combining CRM/SFA with marketing automation is the only way to create a platform that contains all the tools that marketers really need, including email marketing, action tracking of prospects, and marketing program management.
Analyze the performance of each strategy in real time. Accumulate the results into a report, forming an important part of your business’s knowledge base.
See information on email views and clicks and rapidly evaluate the effect of different campaigns and channels on the pipeline and revenue, and improve upon them.
Analyze the performance of strategies through anonymous rankings measuring how much interest a prospect has in your company before obtaining their information, linking with various CRM/SFA, and displaying sales insights.
Realize One to One Marketing
Send the optimal message based on highly segmented customer information
Changes your approach to email marketing
In the past, email marketing consisted of sending the same message to the same customers over and over again. Now, marketing automation allows you to reach out to individual prospects and customers with the optimal message at the optimal time. Marketing automation also connects future strategies with information on customer email viewing history and browsing history, creating a flow that results in sales. Transform email marketing into a powerful ally through creating individualized conversations based on each of your customers’ email actions.
To learn more, we have prepared detailed information on our products and services.
Marketo Operation Agent
We can help you with periodic PDCA execution tasks such as measuring the performance of introducing Marketo and setting up new campaign strategies.
Content Creation Services
Have you finished setting up Marketo and designing your business scenario, but still need content for your users? i-enters’ content creation services is perfect for you.
Landing Page Creation
Marketo includes CMS functions and enables you to easily create landing pages.
Marketo also handles landing page creation considering UI/UX and design.
When traditional email marketing just isn’t enough to get your message across about services for younger users, i-enter works to provide comprehensive content solutions including communication through push notifications.
Other Content Creation
We take care of creating email content and preparing other content needed for using Marketo. Our years of experience has made us experts on designing content that leaves a lasting impact on your users.
Setting up Marketo includes setup support, defining your business’s marketing goals (KPI), defining business flow, and designing the communication process with your customers.
i-enter overcomes obstacles in setting up and operating Marketo through our consulting services.