Marketing strategy based on customer behavior process
The digital marketing of i-enter supports all phases, from lead generation (attracting customers), lead capture (collecting information on prospects), and lead nurturing (nurturing prospective customers).
Services
Digital Marketing
consulting
We provide comprehensive support from the analysis of the current environment to the execution phase to formulate a digital strategy that maximizes effectiveness. As a partner that solves various issues faced by companies, we provide specialized knowledge in digital marketing and contribute to business growth.
advertisement
promotion
Instead of focusing only on purchases, we will operate advertisements that do not "deliver and finish" with full-funnel marketing measures that focus on each customer stage. We clarify your objectives and issues, and propose a combination of listing ads, display ads, feed ads, SNS ads, etc.
Data Analysis
By visualizing the data accumulated in the company, we can grasp the current issues, propose solutions, make predictions, and turn the data into something valuable. In addition to analysis and analysis support, we provide comprehensive support such as support for the introduction of analysis tools, review of settings, tool linkage, and training.
Creative Design & Production
UI/UX designers such as corporate sites, branding sites, LPs, and advertising banners perform creative design and production to guide visitors based on human-centered design and UX perspectives. In website construction, we increase site evaluation through SEO internal measures and high-quality content proposals.
MA implementation support
We support the efficiency of corporate sales activities by responding to a wide range of objectives and issues, from selecting marketing automation (MA) tools that effectively and efficiently realize communication with customers, to attracting and nurturing prospective customers, and self-propelled.
Advanced Technology Collaboration
We can develop a wide range of technologies from Smartphone App Development to advanced technologies such as IoT, AI, and XR, web systems, and cloud construction. By combining our development capabilities as an IT company with digital marketing, we will lead to solving corporate problems from multiple angles.
Achievements
CASE1
Education-related companies
Portal site for academic information
Challenges
I can't see the effect of the promotion
In the more than 10 years since the site was launched, the number of members has increased, and although we have spent a certain amount of promotional costs, we have not been able to gauge whether it is effective or not.
suggestion
Optimize advertising effectiveness by visualizing data
We proposed to manage all advertising media by detailed parameter rules at the advertisement or keyword level, and visualize the advertising effect with Google Analytics.
effect
The number of members increases,
2.3 times more cost-effective
Visualization has made it possible to select effective media. Currently, MA operation has also started, and the speed and accuracy of implementation of effect verification and improvement measures are improving.
CASE2
System development and sales companies
Networks, Security Systems
Challenges
There are too many prospects to screen out the best customers
Since the launch of the service, we have been focusing on acquiring new users. We regularly exhibit at seminars and exhibitions, and have a large number of prospective customers.
However, business negotiations were not concluded, and re-approach was not implemented, and no approach other than mass e-mail was possible.
suggestion
Design a series of flows from promotion to order
We propose specifications and mechanisms that allow you to create a promotional site to be incorporated into MA and change the page content for each axis of promotion appeal.
Detailed design of promotion linkage, follow-up after inquiries, CRM linkage, and business flow.
effect
2.6-fold increase in opportunities and 1.7-fold increase in orders
Eliminate clients' resource concerns by i-enter handling actual work such as strategy design, operation policy decision, and program setting for issues.
Currently, we are working with clients and partners to implement measures, verify their effectiveness, and are entrusted with some advertising operations.
We provide solutions according to your situation and vision
- Advertising spend is not being used effectively
- I have a list of customers,
Lack of approach - Not only promotions, but also
Total support from design to development
I want you to