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i-enter UX is
a service design to produce results.
Customer needs and UX approach
CASE1
I want to renew an existing product
Reflect user feedback in products and increase product value
CASE2
I want to change the form of the service from the kurasaba system to the cloud system
Implement UX by running the HCD cycle assuming mobile utilization
HCD (Human-Centered Design)CASE3
I want to change monetization from sell-out to subscription
Analyze user insights as your audience changes
What is User Experience (UX) Design?
"good to use" and "easy to use" for users
At i-enter, not only designers, but the entire organization faces UX and strives to improve services by looking at the essence of users.
We have adopted the step of correctly analyzing user behavior, and we believe that UX improvement is an extension of that step that is "good to use" and "easy to use" for users.
Features
Flow incorporating the process of HCD cycle
Flow incorporating the process of HCD cycle
By knowing the user correctly, you can make the best proposal, and by running the cycle, you can improve the quality of the proposal.
In addition, we have multiple qualified human-centered design personnel, so we will guide your service with correct knowledge.
merit
Reliably evolve into a better service for users
Non-designers are also facing UX
Non-designers are also facing UX
Since the entire organization is facing UX in i-enter, we can provide services that are close to your business strategy.
merit
Any problem can be solved by incorporating UX
Cutting-edge technology unique to IT companies
Cutting-edge technology unique to IT companies
By combining the powerful development capabilities of i-enter with UX, we can solve problems from multiple angles.
In other words, the problem you have is an opportunity for something new.
merit
New innovations can be expected
Workflow
1. Observation
We will always observe the target from the user's perspective and look at the background and issues. Specifically, we will identify unmet needs by repeatedly conducting user interviews and user tests to improve the accuracy of concepts and ideas.
【Output】
- ・User interviews
- ・Customer Journey Map
- ・Ethnographic research
- ・Persona
【Approximate man-month】
0.5 ~ 0.7 man-month
2. Problem definition
By observing the target, it becomes clear what the user is having trouble with and why. Iterate over the problem definition to find the core problem. Then, without taking reality into account, we diverge ideas and flexibly search for solutions.
【Output】
- ・Value Proposition Map
- ・Lean canvas
- ・Assumption Map
【Approximate man-month】
0.5 ~ 0.7 man-month
3. Prototype
By prototyping, you can find out which elements of your idea are working and how. In addition, since development members are asked whether it is technically feasible, they can work efficiently, which leads to a reduction in man-hours.
【Output】
- ・Prototype
- ・Design data
【Approximate man-month】
0.5 ~ 1 man-month
4. User Testing
We will actually receive feedback and verify whether the proposed idea is pleased with the user. Therefore, we pick up the user's feelings and opinions in detail and accurately grasp the points for improvement.
【Output】
- ・User test design document
- ・Test data
- ・Scoring data
【Approximate man-month】
0.3 ~ 0.5 man-month
5. Re-improvement
We propose ideas based on user interviews, confirm the functionality of ideas through user testing, clarify the content of improvements, and brush up. By repeating this series of flows, the service will surely improve.
【Output】
- ・Prototype
- ・Design data
【Approximate man-month】
0.2 ~ 0.4 man-month
HCD (Human-Centered Design)
Human-centered design is the process of improving services based on the user experience.
Rather than having humans adapt to the developed products, we design and develop services while pursuing the experience of users.
We believe that by continuously running this process, the service will be improved, and as a result, user satisfaction will increase, and the number of users will increase, which will lead to the value and assets of the company.